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Sphere on Spiral Stairs

CASE STUDY

BirdieServe UX Maximizes Clubhouse Profitability while Enhancing the Golf Experience 

Partnering with the BirdieServe founders and their engineering team

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How it all began

The BirdieServe founders wanted a user-centric, data-driven design.

 The founders had done some background research and found golfers had a need for an improved snack, beverage and pro-shop experience.  They wanted this further validated by a pro with some data collected outside of their circle. 

Based on the findings and some rough user flows they previously drafted, they wanted a design driven by this data and the work they had already done.

The project

High effort, high impact, short timeline 😅

The Ask: An UberEats/Doordash solution to enhance the golf experience, based on previously identified golfer needs and pain points 

Timeframe: ~2 weeks

Budget: $

Staying user-centric, even with a short timeline

I did what I do best - talk to golfers and gain persona insights to drive the empathy behind the design.

I make a strong effort to leverage 

  • Personas

  • User journey maps

  • and User flows

to inform my user-centric process.  I gathered the data I needed to create these for BirdieServe.

User interviews, affinity mapping, personas oh-my

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BirdieServe Persona 2 1.png

After a debrief with the BirdieServe team, I tackled the design

BirdieServe Synthesis 2.png
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BirdieServe_CustomerApp_Wireframes 2.png
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Then went hi-fi!  Check it out...

Add some food and equipment to your cart
🍔🥤⛳️

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BirdieServe went on to operate in golf courses around the Midwest, increasing course revenue upwards of 20%!  

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Retro:  What could we have done better?

🎁

Share early & often
It was tough with the time constraints of this project, but additional review sessions and a thorough refinement would have saved some tech debt.

​👀

Amp up accessibility
This project was before there was a lot of hype / awareness of accessibility in digital products - and looking back a handful of my font colors & sizes were not accessible.

​😢

Contribute to CX
Due to budget limitations, the founders designed the course interface themselves - there was low adoption due to that onboarding process.  
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